Questions for the article “Transmedia Storytelling 101”

1. Why is transmedia storytelling important in digital convergence communication?
Transmedia storytelling is important in digital convergence communication because it allows for cross platform storytelling.  Transmedia allows the story to continue from one medium to another and becomes an extension of the original story.

2. Why can the media business be beneficial more from transmedia storytelling in distributing their productions? By having multiple forms of content businesses have a bigger market to sell to.  The process of transmedia gives media outlets more content to distribute, thus giving them more content to sell to consumers.

3. How can transmedia storytelling be beneficial for different bodies of audience in consuming productions? Transmedia allows a story to be told through multiple platforms.  For instance, a movie can be released and simultaneously a video game may come out that acts as an extension to the story.  This extension benefits the audience by granting them more content.

4. How can transmedia storytelling be worked out in terms of collective intelligence in the process of production? Transmedia requires media from multiple outlets (comics, books, movies, TV, video games, etc) a story can start in a comic book and then a movie can be made, followed by a video game.  This process requires the gathering of collective intelligence to create all of the content.

5. How does transmedia storytelling encourage interactivity with the audience?  When different content produces put out stories that are extensions of the original story this gives the audience more content to interact with.  If someone is a fan of a movie that also has a game they may be more inclined to purchase the game and that makes them become more interactive with the content.